What is Growth Marketing?
performance-driven growth, scaled to perfection
Growth marketing is a highly scalable, performance-based marketing model where brands partner with publishers, influencers, and digital platforms to reach new audiences.
When done right, growth marketing isn’t just another channel – it’s a powerful revenue engine that operates on automation, smart partnerships, and data-driven strategy.
Growth marketing by the numbers
80
%
Over 80% of brands use growth marketing to drive sales (Rakuten, 2024).
$
15
.
7
billion
The global growth marketing industry is projected to reach $15.7 billion by 2024 (Statista).
16
%
16% of all eCommerce sales worldwide come from growth marketing (Forrester).
$
5
.
20
Businesses earn an average of $5.20 for every $1 spent on growth marketing (Awin, 2024).
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